Today Knowledge Has Power. It Controls Access

Economists Think The Poor Need Them To Tell Them That They Are Poor.

We Can't Make People Better By Trying To Eliminate Their Weaknesses, But We Can Help Then Perform Better By Building On Their Strengths.

To Satisfy The Customer Is The Mission And Purpose Of Every Business.

Follow Effective Action With Quiet Reflection.

True Marketing Starts...with The Customer, His Demographics, His Realities, His Needs, His Values. It Does Not Ask, "what Do We Want To Sell?" It Asks, "what Does The Customer Want To Buy?"