To Satisfy The Customer Is The Mission

Unless Strategy Evaluation Is Performed Seriously And Systematically, And Unless Strategists Are Willing To Act On The Results, Energy Will Be Used Up Defending Yesterday.

Management Must Take The Lead In Making Obsolete Its Own Products And Services Rather Than Waiting For A Competitor To Do So.

Loafing" Is Easy, But "leisure" Is Difficult.

Capital Formation Is Shifting From The Entrepreneur Who Invests In The Future To The Pension Trustee Who Invests In The Past.

One Either Meets Or One Works.