Marketing Begins Before The Product Is Launched.

That's Your Opportunity - To Approach Your Work In A Way That Generates Unique Learning And Interactions That Are Worth Sharing.

Developing Expertise Or Assets That Are Not Easily Copied Is Essential; Otherwise You're Just A Middleman.

Don't Create For The Masses. Create For The People Who Are Your Kind Of Weird.

You Cannot Buy Your Way To Share Of Voice Today; You Cannot Buy Attention Anymore.

But What If I Fail? You Will. A Better Question Might Be, ‘after I Fail, What Then?’ If You’ve Chosen Well, After You Fail You Will Be One Step Closer To Succeeding, You Will Be Wiser And Stronger And You Almost Certainly Will Be More Respected By All Of Those That Are Afraid To Try.