It's Uncomfortable To Challenge The Status Quo.

Speak Up. Not Just Tomorrow, But Every Day.

Measurement Is Fabulous. Unless You're Busy Measuring What's Easy To Measure As Opposed To What's Important

Don't Find Customers For Your Products, Find Products For Your Customers.

Marketing Begins Before The Product Is Launched.

If You Wait Until There Is Another Case Study In Your Industry, You Will Be Too Late!