You Don't Have To Settle. It's A

If It's Worth Doing, It's Worth Doing Well.

The Goal Of A Marketing Interaction Isn't To Close The Sale, Any More Than The Goal Of A First Date Is To Get Married. No, The Opportunity Is To Move Forward, To Earn Attention And Trust And Curiosity And Conversation.

Sometimes, We're So Focused On Being Consistent That We Also Lower The Bar On Amazing. After All, The Thinking Goes, If We Can't Be Amazing All The Time, Better To Reset The Expectation To Merely Good. Which Robs Us Of The Ability To (sometimes) Be Amazing.

Trust Is Precious And Easily Wasted, And Guessing Is A Lousy Foundation For Future Progress.

Ideas Don't Get Smaller When They're Shared, They Get Bigger.