You Are Far More Likely To Do

Personalizatio N Wasn't Supposed To Be A Cleverly Veiled Way To Chase Prospects Around The Web, Showing Them The Same Spammy Ad For The Same Lame Stuff As Everyone Else Sees. No, It Is A Chance To Differentiate At A Human Scale, To Use Behavior As The Most Important Clue About What People Want And More Important, What They Need.

Marketing Begins Before The Product Is Launched.

Build It, And They Will Come" Only Works In The Movies. Social Media Is A "build It, Nurture It, Engage Them, And They May Come And Stay.

We're Often In A Hurry To Finish. Or In A Hurry To Close A Sale. What Happens When We Adopt The Posture Of Being In A Hurry To Be Generous? With Resources Or Insight Or Access Or Kindness... It's An Interesting Sort Of Impatience.

Just About Anything Worth Doing Is Worth Doing Better.