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Think About All The Great Leaders. Think About Obama. Think About Clinton. Think About Nelson Mandela. Think About All The People That We Know Who Are Very Successful In Business, In Politics And Religion. What Are They? They Tell Purposeful Stories. They Move People To Action By Aiming At The Heart.

-Peter Guber

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Think About All The Great Leaders. Think

Peter Guber

Think About All The Great Leaders. Think About Obama. Think About Clinton. Think About Nelson Mandela. Think About All The People That We Know Who Are Very Successful In Business, In Politics And Religion. What Are They? They Tell Purposeful Stories. They Move People To Action By Aiming At The Heart.

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When You Want To Move Somebody, You Have To Say To Yourself: 'i'm In The Emotional Transportation Business. I Gotta Move Them, Emotionally.

Think About All The Great Leaders. Think About Obama. Think About Clinton. Think About Nelson Mandela. Think About All The People That We Know Who Are Very Successful In Business, In Politics And Religion. What Are They? They Tell Purposeful Stories. They Move People To Action By Aiming At The Heart.

Beside Every Great Success Are The Seeds Of Enormous Failure. In Every Failure, There's The Opportunity Seeds Of Great Success. They're Not Miles Apart. So If They're That Close Together, And If You're Really Working, You're Always Gonna Have That Likelihood That Something's Not Going To Work.

Welcome It As Part Of A Process... You Just Can't Avoid It... If You Go To Bat Enough Times, You Are Going To Strike Out; And You Will Do It Cataclysmically; And You Know Success And Failure Are Just Millimeters Apart.

Stories Aren't The Icing On The Cake; They Are The Cake!

Icing On The Cake

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