The Slaves Of Developed Industrial Civilization Are

The People Recognize Themselves In Their Commodities; They Find Their Soul In Their Automobile, Hi-fi Set, Split-level Home, Kitchen Equipment.

To The Degree To Which They Correspond To The Given Reality, Thought And Behavior Express A False Consciousness, Responding To And Contributing To The Preservation Of A False Order Of Facts. And This False Consciousness Has Become Embodied In The Prevailing Technical Apparatus Which In Turn Reproduces It.

Where These Reduced (operational - E.w.) Concepts Govern The Analysis Of The Human Reality, Individual Or Social, Mental Or Material, They Arrive At A False Concreteness - A Concreteness Isolated From The Conditions Which Constitute Its Reality. In This Context, The Operational Treatment Of The Concept Assumes A Political Function. The Individual And His Behavior Are Analyzed In A Therapeutic Sense - Adjustment To His Society. Thought And Expression, Theory And Practice Are To Be Brought In Line With The Facts Of His Existence Without Leaving Room For The Conceptual Critique Of These Facts.

Those Who Devote Their Lives To Earning A Living Are Incapable Of Living A Human Existence.

Coming To Life As Classics, They Come To Life As Other Than Themselves; They Are Deprived Of Their Antagonistic Force, Of The Estrangement Which Was The Very Dimension Of Their Truth.