The People Recognize Themselves In Their Commodities;

The Range Of Choice Open To The Individual Is Not The Decisive Factor In Determining The Degree Of Human Freedom, But What Can Be Chosen And What Is Chosen By The Individual.

That Which Is Cannot Be True.

At The Highest Stage Of Capitalism, The Most Necessary Revolution Appears As The Most Unlikely One.

Technological Rationality Reveals Its Political Character As It Becomes The Great Vehicle Of Better Domination, Creating A Truely Totalitarian Universe In Which Society And Nature, Mind And Body Are Kept In A State Of Permanent Mobilization For The Defense Of This Universe.

This Organization Of Functional Discourse Is Of Vital Importance; It Serves As A Vehicle Of Coordination And Subordination. The Unified, Functional Language Is An Irreconcilably Anti-critical And Anti-dialectical Language. In It, Operational And Behavioral Rationality Absorbs The Transcendent, Negative, Oppositional Elements Of Reason.