The Race Will Go To The Curious,

Remember: You Are The Only Human Being In The World Who Can Help This Particular Customer At This Particular Moment In Time.

And Remember: Everything In Business Is A Paradox. To Be Excellent, You Have To Be Consistent. When You're Consistent, You're Vulnerable To Attack. Yes, It's A Paradox. Now Deal With It!

Brand Inside Is More Important Than Brand Outside For Sustained Success.

If You Love Your Company And Love What You Do, You Will Serve Your Customers Better-period!

The Idea Of Intimately Entwining With Customers [to Get Ideas] Is An Idea Whose Time Has Come.