The Range Of Choice Open To The

Where These Reduced (operational - E.w.) Concepts Govern The Analysis Of The Human Reality, Individual Or Social, Mental Or Material, They Arrive At A False Concreteness - A Concreteness Isolated From The Conditions Which Constitute Its Reality. In This Context, The Operational Treatment Of The Concept Assumes A Political Function. The Individual And His Behavior Are Analyzed In A Therapeutic Sense - Adjustment To His Society. Thought And Expression, Theory And Practice Are To Be Brought In Line With The Facts Of His Existence Without Leaving Room For The Conceptual Critique Of These Facts.

The Organism Is Thus Being Preconditioned For The Spontaneous Acceptance Of What Is Offered. Inasmuch As The Greater Liberty Involves A Contraction Rather Than Extension And Development Of Instinctual Needs, It Works For Rather Than Against The Status Quo Of General Repression - One Might Speak Of "institutionalized Desublimation". The Latter Appears To Be A Vital Factor In The Making Of The Authoritarian Personality Of Our Time.

The Abbreviations (e.g. Nato, Un, Ussr - E.w.) Denote That And Only That Which Is Institutionalized In Such A Way That The Transcending Connotation Is Cut Off. The Meaning Is Fixed, Doctored, Loaded. Once It Has Become An Official Vocable, Constantly Repeated In General Usage, "sanctioned" By The Intellectuals, It Has Lost All Cognitive Value And Serves Merely For Recognition Of An Unquestionable Fact.

If Mass Communications Blend Together Harmoniously, And Often Unnoticeably, Art, Politics, Religion, And Philosophy With Commercials, They Bring These Realms Of Culture To Their Common Denominator -- The Commodity Form. The Music Of The Soul Is Also The Music Of Salesmanship. Exchange Value, Not Truth Value, Counts.

The Truth Of Literature And Art Has Always Been Granted (if It Was Granted At All) As One Of A "higher" Order, Which Should Not And Indeed Did Not Disturb The Order Of Business. What Has Changed In The Contemporary Period Is The Difference Between The Two Orders And Their Truths. The Absorbent Power Of Society Depletes The Artistic Dimension By Assimilating Its Antagonistic Contents. In The Realm Of Culture, The New Totalitarianism Manifests Itself Precisely In A Harmonizing Pluralism, Where The Most Contradictory Works And Truths Peacefully Coexist In Indifference.