The Paradox Of The Prophet: His Very

Mission Defines Strategy, And Strategy Defines Structure.

The Days Of The 'intuitive' Manager Are Numbered.

Follow Effective Action With Quiet Reflection.

There Are No Creeds In Mathematics.

Suppliers And Especially Manufacturers Have Market Power Because They Have Information About A Product Or A Service That The Customer Does Not And Cannot Have, And Does Not Need If He Can Trust The Brand. This Explains The Profitability Of Brands.