The Most Important Single Thing Is To

People Don't Want Gadgets, They Want Services.

A Company Shouldn't Get Addicted To Being Shiny, Because Shiny Doesn't Last.

In The Old World, You Devoted 30% Of Your Time To Building A Great Service And 70% Of Your Time To Shouting About It. In The New World, That Inverts

Will You Be Clever At The Expense Of Others, Or Will You Be Kind?

We've Had Three Big Ideas At Amazon That We've Stuck With For 18 Years, And Thy're The Reason We're Successful: Put The Customer First. Invent. And Be Patient.