We've Had Three Big Ideas At Amazon

Many Of The Traits That Make Amazon Unusual Are Now Deeply Ingrained In The Culture. In Fact, If I Wanted To Change Them, I Couldn't. The Cultures Are Self-reinforcing, And That's A Good Thing.

We Also Have No Incentive Compensation Of Any Kind. And The Reason We Don’t Is Because It Is Detrimental To Teamwork.

If You Don't Understand The Details Of Your Business You Are Going To Fail.

Though We Are Optimistic, We Must Remain Vigilant And Maintain A Sense Of Urgency.

Your Margin Is My Opportunity.