The Laws Of The Media, In Tetrad

The Subliminal Depths Of Radio Are Charged With The Resonating Echoes Of Tribal Horns And Antique Drums. This Is Inherent In The Very Nature Of This Medium, With Its Power To Turn The Psyche And Society Into A Single Echo Chamber.

Erwin Schrodinger Has Explained How He And His Fellow Physicists Had Agreed That They Would Report Their New Discoveries And Experiments In Quantum Physics In The Language Of Newtonian Physics. That Is, They Agreed To Discuss And Report The Non-visual, Electronic World In The Language Of The Visual World Of Newton.

The Business Of The Advertiser Is To See That We Go About Our Business With Some Magic Spell Or Tune Or Slogan Throbbing Quietly In The Background Of Our Minds.

The Scientist Rigorously Defends His Right To Be Ignorant Of Almost Everything Except His Specialty.

Politics Will Eventually Be Replaced By Imagery. The Politician Will Be Only Too Happy To Abdicate In Favor Of His Image, Because The Image Will Be So Much More Powerful Than He Could Ever Be.