The Headline Is The 'ticket On The

It Is The Inescapable Duty Of Management To Fire Incompetent People.

Readers Travel So Fast They Don't Stop To Decipher The Meaning Of Obscure Headlines.

Never Write An Advertisement Which You Wouldn't Want Your Family To Read. You Wouldn't Tell Lies To Your Own Wife. Don't Tell Them To Mine.

Many Manufacturers Secretly Question Whether Advertising Really Sells Their Product, But Are Vaguely Afraid That Their Competitors Might Steal A March On Them If They Stopped.

The Temptation To Entertain Instead Of Selling Is Contagious.