Readers Travel So Fast They Don't Stop

Write The Way You Talk. Naturally.

I Have An Inviolable Rule Against Employing Nepots And Spouses, Because They Breed Politics. Whenever Two People Get Married, One Of Them Must Depart - Preferably The Female, To Look After The Baby.

Positioning Should Be Decided Before The Advertising Is Created

It Strikes Me As Bad Manners For A Magazine To Accept One Of My Advertisements And Then Attack It Editorially - Like Inviting A Man To Dinner Then Spitting In His Eye.

If It Is Something Important, Get A Colleague To Improve It.