Pretend To Be Completely In Control And

And If You Don't Have Your Ears Open, You're Not Going To Be Able To Figure Out What You Should Be Doing.

I Was On One Of My Fruitarian Diets" Steve Jobs Recalled "i Had Just Comeback From The Apple Farm. It Sounded Fun, Spirited, And Not Intimidating. Apple Took The Edge Of The Word 'computer', Plus It Would Get Us A Head Of Atari In The Phone Book. He Told Wozniak If A Better Name Did Not Hit Them By The Next Afternoon, They Would Just Stick With Apple And They Did. 1 Apr 1976

I Wonder Now How Tough You Have To Be To Get Big Things Done.

...never Let A Passion For The Perfect Take Precedence Over Pragmatism.

So That’s Our Approach. Very Simple, And We’re Really Shooting For Museum Of Modern Art Quality. The Way We’re Running The Company, The Product Design, The Advertising, It All Comes Down To This: Let’s Make It Simple. Really Simple.” Apple’s Design Mantra Would Remain The One Featured On Its First Brochure: “simplicity Is The Ultimate Sophistication.