People Who Think Well, Write Well

I Have Noticed That Agencies Which Are Full Of Fun And Ferment Seem To Create The Best Advertising. If You Are Not Happy In Advertising, For Goodness Sake Find A Job In Which You Would Be Happy. For As Far As I Know, We Pass This Way Only Once

The Best Leaders Are Apt To Be Found Among Those Executives Who Have A Strong Component Of Unorthodoxy In Their Character. Instead Of Resisting Innovation, They Symbolize It.

The More Informative Your Advertising, The More Persuasive It Will Be. Before People Making A Buying Decision, They Have Many Questions. For Example, Why They Should Buy From You, Why Your Product Is Better Than Other Similar Products, Why They Should Trust You, And Why They Should Buy It Now, Etc.

Political Advertising Ought To Be Stopped. It's The Only Really Dishonest Kind Of Advertising That's Left. It's Totally Dishonest.

You Cannot Bore People Into Buying Your Product - You Can Only Interest Them In Buying It.