My Passionate Belief Is That Business Can

Make Heroes Out Of The Employees Who Personify What You Want To See In The Organization.

Don't Underestimate The Power Of The Vigilante Consumer.

I Believe That Conventional Marketing Techniques Are Increasingly Ineffective. Customers Are Hyped Out. They Have Been Overmarketed. They Are Becoming More Cynical About The Whole Advertising And Marketing Process.

Quite Apart From Anything Else, My Experience Is Trying To Change Things For The Better Makes You Feel Better, Healthier. Humans Are Communicative Animals: When You Do Good In A Community, The Benefits Eventually Get Back To You.

Advertising Beauty Products Is Easy. All You Have To Do Is Revile Your Customers By Creating A Disease Called Getting Older, And Then Provide A Remedy Which Does Not Work.