I Believe That Conventional Marketing Techniques Are

Make Heroes Out Of The Employees Who Personify What You Want To See In The Organization.

Being Good Is Good Business

I Am Still Looking For The Modern Equivalent Of Those Quakers Who Ran Successful Businesses And Made Money Because They Offered Honest Products And Treated Their People Decently . . . This Business Creed, Sadly, Seems Long Forgotten.

Maybe This Is What The Future Will Look Like: Fresh, Clean Water Will Be So Rare It Will Be Guarded By Armies. Water As The Next Oil - The Next Resource Worth Going To War Over.

I Believe In Businesses Where You Engage In Creative Thinking, And Where You Form Some Of Your Deepest Relationships. If It Isn't About The Production Of The Human Spirit, We Are In Big Trouble.