Lou Gerstner Knows How To Do A

The Thing I Have Learned At Ibm Is That Culture Is Everything.

Fixing Culture Is The Most Critical − And The Most Difficult − Part Of A Corporate Transformation… In The End, Management Doesn’t Change Culture. Management Invites The Workforce Itself To Change The Culture.

Everything Starts With The Customer.

We Built This Company From The Customer Back, Not From The Company Out.

You Can Never Be Comfortable With Your Success, You've Got To Be Paranoid You're Going To Lose It.