If You Want To Bring A Fundamental

The Tipping Point Is The Biography Of An Idea, And The Idea Is Very Simple. It Is That The Best Way To Understand The Emergence Of Fashion Trends, The Ebb And Flow Of Crime Waves, Or, For That Matter, The Transformation Of Unknown Books Into Bestsellers, Or The Rise Of Teenage Smoking, Or The Phenomena Of Word Of Mouth, Or Any Number Of The Other Mysterious Changes That Mark Everyday Life Is To Think Of Them As Epidemics. Ideas And Products And Messages And Behaviors Spread Just Like Viruses Do.

When People In Authority Want The Rest Of Us To Behave, It Matters-first And Foremost-how They Behave.

If You Want To Bring A Fundamental Change In People's Belief And Behavior...you Need To Create A Community Around Them, Where Those New Beliefs Can Be Practiced And Expressed And Nurtured.

The People At The Top Don't Work Just Harder Or Even Much Harder Than Everyone Else. They Work Much, Much Harder.

It Is Those Who Are Successful, In Other Words, Who Are Most Likely To Be Given The Kinds Of Special Opportunities That Lead To Further Success.