If Man Has Learned To See And

In The Realm Of Culture, The New Totalitarianism Manifests Itself Precisely In A Harmonizing Pluralism, Where The Most Contradictory Works And Truths Peacefully Coexist In Indifference.

The Judgment That Human Life Is Worth Living, Or Rather Can And Ought To Be Made Worth Living, ... Underlies All Intellectual Effort; It Is The A Priori Of Social Theory, And Its Rejection (which Is Perfectly Logical) Rejects Theory Itself.

The Tangible Source Of Exploitation Disappears Behind The Façade Of Objective Rationality.

The People Recognize Themselves In Their Commodities; They Find Their Soul In Their Automobile, Hi-fi Set, Split-level Home, Kitchen Equipment.

Self-determination, The Autonomy Of The Individual, Asserts Itself In The Right To Race His Automobile, To Handle His Power Tools, To Buy A Gun, To Communicate To Mass Audiences His Opinion, No Matter How Ignorant, How Aggressive, It May Be.