I've Always Been Careful Never To Predict

Attention Spans Get Very Weak At The Speed Of Light, And That Goes Along With A Very Weak Identity.

All Media Work Us Over Completely. They Are So Pervasive In Their Personal, Political, Economic, Aesthetic, Psychological, Moral, Ethical, And Social Consequences That They Leave No Part Of Us Untouched, Unaffected, Unaltered. The Medium Is The Message. Any Understanding Of Social And Cultural Change Is Impossible Without A Knowledge Of The Way Media Work As Environments. All Media Are Extensions Of Some Human Faculty - Psychic Or Physical.

The Medium Is The Message.

Today's Child Is Growing Up Absurd, Because He Lives In Two Worlds, And Neither Of Them Inclines Him To Grow Up. Growing Up--thatis Our New Work, And It Is Total. Mere Instruction Will Not Suffice.

The New Media Are Not Ways Of Relating To Us The 'real' World; They Are The Real World And They Reshape What Remains Of The Old World At Will.