Good Storytelling Is Harder Than It Sounds,

There's A Sense Of Aliveness That Comes From Connection, Shared Experience. And You See It In Every Place. You See It When Ball Players Jump Up And Down, Gather At Home Plate, Hugging, And It's Not Just Because They're Winning, It's That Shared Moment, That Feeling Of - We Enter The World Alone, We Leave Alone.

Think About All The Great Leaders. Think About Obama. Think About Clinton. Think About Nelson Mandela. Think About All The People That We Know Who Are Very Successful In Business, In Politics And Religion. What Are They? They Tell Purposeful Stories. They Move People To Action By Aiming At The Heart.

The Portal Into People's Hearts Is Being Interested In Them.

When You Want To Move Somebody, You Have To Say To Yourself: 'i'm In The Emotional Transportation Business. I Gotta Move Them, Emotionally.

There Are No Rules, But You Break Them At Your Peril.