Give A Lot, Expect A Lot, And

As A Consumer, You Want To Associate With Brands Whose Powerful Presence Creates A Halo Effect That Rubs Off On You.

Like It Or Not - And Often We Don't - Power Is A Pervasive Phenomenon. From Midnight Decisions In The Oval Office That Risk The Lives Of Young Americans To Quarrels Over The Kitchen Table, Power Is Part Of Every Human Equation. Yes, It Can Be - And Often Is - Abused, In Business As In All Arenas Of Endeavor. But It Can Also Be Used To Do Great Good For Great Numbers. And As A Career-building Tool, The Slow And Steady (and Subtle) Amassing Of Power Is The Surest Road To Success.

Life Is Too Short For Non-wow Projects.

We Are No Doubt In The Great Age Of The Brand.

Dot The I's, Cross The T's, Answer The Phones Promptly, Send Out Errorless Invoices, And In General Never Forget That The Devil Is In The Details.