Decide What You Stand For. And Then

Justification For Infidelity And Dishonesty In All Their Manifestations Lies In The Marginal Cost Economics Of “just This Once.

Every Disruptive Innovation Is Powered By A Simplifying Technology, And Then The Technology Has To Get Embedded In A Different Kind Of A Business Model. The First Two Decades Of Digital Computing Were Characterized By The Huge Mainframe Computers That Filled A Whole Room, And They Had To Be Operated By Phd Computer Scientists. It Took The Engineers At Ibm About Four Years To Design These Mainframe Computers Because There Were No Rules. It Was An Intuitive Art And Just By Trial And Error And Experimentation They Would Evolve To A Computer That Worked.

In A Large Successful Company Where Your Power Base As Ceo Isn't All That Secure, It's Hard For A Ceo To Pursue A Truly Disruptive Strategy.

When The Functionality Of A Product Or Service Overshoots What Customers Can Use, It Changes The Way Companies Have To Compete. When The Product Isn't Yet Good Enough, The Way You Compete Is By Making Better Products. In Order To Make Better Products, The Architecture Of The Product Has To Be Interdependent And Proprietary In Character.

Because If The Decisions You Make About Where You Invest Your Blood, Sweat, And Tears Are Not Consistent With The Person You Aspire To Be, You’ll Never Become That Person.