A Prince Being Thus Obliged To Know

Men Ought Either To Be Indulged Or Utterly Destroyed, For If You Merely Offend Them They Take Vengeance, But If You Injure Them Greatly They Are Unable To Retaliate, So That The Injury Done To A Man Ought To Be Such That Vengeance Cannot Be Feared.

He Who Blinded By Ambition, Raises Himself To A Position Whence He Cannot Mount Higher, Must Thereafter Fall With The Greatest Loss.

Never Lead Your Soldiers To Battle If You Have Not First Confirmed Their Spirit And Known Them To Be Without Fear And Ordered; And Never Test Them Except When You See That They Hope To Win.

Therefore The Best Fortress Is To Be Found In The Love Of The People, For Although You May Have Fortresses They Will Not Save You If You Are Hated By The People.

Entrepreneurs Are Simply Those Who Understand That There Is Little Difference Between Obstacle And Opportunity And Are Able To Turn Both To Their Advantage.