A Leader Can Create A Company, But

Toms Is No Longer A Shoe Company... We're A One-for-one Company.

Toms Didn't Have To Focus On Advertising, But On Giving In A Way That's Sustainable.

A Good Story Transcends Boundaries, Breaks Barriers And Opens Doors.

Complicated Lives And Heaps Of Possessions Don’t Necessarily Bring Happiness; In Fact, They Can Bring The Opposite.

Facts Are Neutral Until Human Beings Add Their Own Meaning To Those Facts. People Make Their Decisions Based On What The Facts Mean To Them, Not On The Facts Themselves. The Meaning They Add To Facts Depends On Their Current Story … Facts Are Not Terribly Useful To Influencing Others. People Don’t Need New Facts—they Need A New Story.