Word Of Mouth Is Very Powerful.

There Are A Whole Bunch Of People Who Don't Like To Shop. But There Are Also People, Maybe, Who Even Do Like To Shop But Are Very Time Pressured. And So Shopping Online Can Save People Time.

You Don't Want To Negotiate The Price Of Simple Things You Buy Every Day.

If There’s One Reason We Have Done Better Than Of Our Peers In The Internet Space Over The Last Six Years, It Is Because We Have Focused Like A Laser On Customer Experience.

You Want To Look At What Other Companies Are Doing. It's Very Important Not To Be Hermetically Sealed. But You Don't Want To Look At It As If, 'ok, We're Going To Copy That.' You Want To Look At It And Say, 'that's Very Interesting. What Can We Be Inspired To Do As A Result Of That?' And Then Put Your Own Unique Twist On It.

Our Biggest Cost Is Not Power, Or Servers, Or People. It's Lack Of Utilization. It Dominates All Other Costs.