Why Join The Navy If You Can

The People Who Are Doing The Work Are The Moving Force Behind The Macintosh. My Job Is To Create A Space For Them, To Clear Out The Rest Of The Organization And Keep It At Bay.

What's New Is This Amazingly Efficient Distribution System For Stolen Property Called The Internet - And No One's Gonna Shut Down The Internet.

It's Understandable That The Music Companies That Are Comprised Of People That Are Successful By Making Good Creative Decisions - They Have To Decide Which Out Of Fifty Artists Is The Next Hot One, With No Data To Go From. It's An Intuitive Process, And That's What They Do Well When They're Successful. They Don't Understand Technology.

The Cure For Apple Is Not Cost-cutting. The Cure For Apple Is To Innovate Its Way Out Of Its Current Predicament.

When I Hire Somebody Really Senior, Competence Is The Ante. They Have To Be Really Smart. But The Real Issue For Me Is, Are They Going To Fall In Love With Apple? Because If They Fall In Love With Apple, Everything Else Will Take Care Of Itself. They'll Want To Do What's Best For Apple, Not What's Best For Them, What's Best For Steve, Or Anybody Else.