While Strides Are Being Made In The

There Are Many Benefits To A Sports Entity Breaking News Directly To Their Recipients: The Entity Has Full Control Over The Message And How It Is Shared Versus Previously Relying On A Media Outlets To Translate Or Distribute As They Choose. Also, There's No Quicker Place For Valuable Information To Spread Than Twitter.

We'll Continue To See More And More Brands Integrate Social Causes, Charitable Components And Environmental Issues As Underlying Themes To Their Campaigns And Messaging. Humans Connect With Humans After All, And Brands Are Using This As A Point Of Connection To Engage With Their Audience, Especially Charity-minded Generation Y.

Ask Forgiveness, Not Permission. But Make Sure You Bring Your Results With You.

Confidence And Empowerment Are Cousins In My Opinion. Empowerment Comes From Within And Typically It's Stemmed And Fostered By Self-assurance. To Feel Empowered Is To Feel Free And That's When People Do Their Best Work. You Can't Fake Confidence Or Empowerment.

Social Media Provides An Avenue To Build Relationships With Media Outlets And Have An Ongoing Relationship With Reporters.