When You're First Thinking Through An Idea,

Your Brand Or Your Name Is Simply Your Reputation, You Have To Fight In Life To Protect That As It Means Everything. Nothing Is More Important.

Branding Is Everything. A Young Girl Once Came Up To Me And Told Me I Could Be Famous Because I Looked Just Like Richard Branson!

It's All About Finding And Hiring People Smarter Than You. Getting Them To Join Your Business. And Giving Them Good Work. Then Getting Out Of Their Way. And Trusting Them. You Have To Get Out Of The Way So You Can Focus On The Bigger Vision. That's Important. And Here's The Main Thing....you Must Make Them See Their Work As A Mission.

We Should Focus On What People Get Done, Not On How Many Hours Or Days Worked. Just As We Don't Have A Nine-to-five Policy, We Don't Need A Vacation Policy.

Virgin, Is How Good You Are With People. If You're - If You're Good With People And You've Got - You Know, And You Really Care, Genuinely Care About People Then I'm Sure We Could Find A Job For You At Virgin. I Think, You Know, That, You Know, That The Companies That Look After Their People Are The Companies That Do Really Well. I'm Sure We'd Like A Few Other Attributes, But That Would Be The Most Important One.