When We Have A Clear Sense Of

The Goal Of Life Is Not To Have Our Lives Mean Something To Ourselves. The Goal Of Life Is To Have Our Lives Mean Something To Others.

Hearing Is Listening To What Is Said. Listening Is Hearing What Isn't Said.

The Concept Of Why Is Already In The Vernacular. It Is Now A Noun. "that Company Doesn't Know Their Why." "they Need To Learn Their Why." "that Politician Needs To Understand His Why." We Talk About It As A Noun. That Never Existed Prior To 2009. That Never Existed Prior To 2006 When I First Started Articulating It. This Is The Most Amazing Thing To Me. It Has Now Become A Concept. It's Part Of The Way We Think About Businesses And Transactions And Decisions.

We Must Be Clear About Where We’re Going If We Want Anyone To Help Us Get There.

Pure Pragmatism Can't Imagine A Bold Future. Pure Idealism Can't Get Anything Done. It Is The Delicate Blend Of Both That Drives Innovation.