When The Legacy You Leave Behind Lasts

Earn Trust, Earn Trust, Earn Trust. Then You Can Worry About The Rest.

You Win By Trying. And Failing. Test, Try, Fail, Measure, Evolve, Repeat, Persist.

The Instinct To Produce Great Work Doesn't Require A Fancy Notebook.

Success Comes From Doing The Hard Part. When The Hard Part Is All You've Got, You're More Likely To Do It. And This Is Precisely Why It's Difficult To Focus. Because Focusing Means Acknowledging That You Just Signed Up For The Hard Part.

And In A World Where We Have Too Many Choices And Too Little Time, The Obvious Thing To Do Is Just Ignore Stuff. And My Parable Here Is, You're Driving Down The Road And You See A Cow, And You Keep Driving 'cause You've Seen Cows Before. Cows Are Invisible. Cows Are Boring. Who's Going To Stop And Pull Over And Say, Oh, Look, A Cow? Nobody.