When It Can't Be Done, Do It.

It's Better To Regret What You Have Done Than What You Haven't.

Be Unfashionable. Take Risks.

We Are All Advertising, All Of The Time. If You Want To Sell Your Car, What Do You Do? You Clean And Polish It And Make It The Best You Can. Some People Bake Bread When They Are Trying To Sell Their House Because The Smell Adds A Friendly Feeling. Even The Priest, With All His Or Her Fervour, Is Advertising God. Everybody Is Selling.

I Watch Tv More Than I Used To, And The Commercials Don't Impress Me. The Standard Of Execution Is Very High, But The Standard Of Ideas Is Appalling.

We Are Always Waiting For The Perfect Brief From The Perfect Client. It Almost Never Happens [...] Whatever Is On Your Desk Right Now, That's The One. Make It The Best You Possibly Can.