When A Manufacturing Company In Spain Looks

It Is Not About Bits, Bytes And Protocols, But Profits, Losses And Margins.

I Look For People Who Work To Solve Problems And Help Colleagues, I Sack Politicians.

You Can’t Mandate [cultural Change], Can’t Engineer It. What You Can Do Is Create The Conditions For Transformation. You Can Provide Incentives. You Can Define The Marketplace Realities And Goals. But Then You Have To Trust. In Fact, In The End, Management Doesn’t Change Culture. Management Invites The Workforce Itself To Change The Culture.

The Internet Is Ultimately About Innovation And Integration, But You Don't Get The Innovation Unless You Integrate Web Technology Into The Processes By Which You Run Your Business.

For The First Month, I Listened, And I Tried Very Hard Not To Draw Conclusions