We Need To Put Ourselves In The

People Want Guidance, Not Rhetoric. They Need To Know What The Plan Of Action Is, And How It Will Be Implemented. They Want To Be Given Responsibility To Help Solve The Problem And Authority To Act On It.

We Would Take Something Old And Tired And Common - Coffee - And Weave A Sense Of Romance And Community Around It. We Would Rediscover The Mystique And Charm That Had Swirled Around Coffee Throughout The Centuries.

Starbucks Has A Role And A Meaningful Relationship With People That Is Not Only About The Coffee.

But When You Really Believe-in Yourself, In Your Dream-you Just Have To Do Everything You Possibly Can To Take Control And Make Your Vision A Reality. No Great Achievement Happens By Luck.

Starbucks Trying To Build A Different Kind Of Company Around The Balance Of Profitably And Benevolence. A Social Conscience. And That Isn't A Program It Has To Be A Way Of Life.