Throw Leaders Into An Extreme Environment, And

Just Because A Company Falls Doesn't Invalidate What We Can Learn By Studying That Company When It Was At Its Historical Best.

We Must Reject The Idea... Well-intentioned, But Dead Wrong... That The Primary Path To Greatness In The Social Sectors Is To Become "more Like A Business." Most Businesses... Like Most Of Anything Else In Life... Fall Somewhere Between Mediocre And Good.

Genuine Confidence Is What Launches You Out Of Bed In The Morning, And Through Your Day With A Spring In Your Step.

Bad Decisions Made With Good Intentions, Are Still Bad Decisions.

In Determing "the Right People," The Good-to-great Companies Placed Greater Weight On Character Attributes Than On Specific Educational Background, Practical Skills, Specialized Knowledge, Or Work Experience.