This Is One Of The Most Important

Except In Very Narrow Cases, Where There's Breakthrough Science That Needs Patent Production, Worrying About Competitors Is A Waste Of Time. If You Can't Out Iterate Someone Who Is Trying To Copy You, You're Toast Anyway.

The Lesson Of The Mvp Is That Any Additional Work Beyond What Was Required To Start Learning Is Waste, No Matter How Important It Might Have Seemed At The Time.

Start-up Success Is Not A Consequence Of Good Genes Or Being In The Right Place At The Right Time. Success Can Be Engineered By Following The Right Process, Which Means It Can Be Learned, Which Means It Can Be Taught.

If We Stopped Wasting People's Time, What Would They Do With It?

Most Phenomenal Startup Teams Create Businesses That Ultimately Fail. Why? They Built Something That Nobody Wanted.