There's A Tendency To Look At Investments

People Tend To Assess The Relative Importance Of Issues By The Ease With Which They Are Retrieved From Memory—and This Is Largely Determined By The Extent Of Coverage In The Media. Frequently Mentioned Topics Populate The Mind Even As Others Slip Away From Awareness. In Turn, What The Media Choose To Report Corresponds To Their View Of What Is Currently On The Public’s Mind. It Is No Accident That Authoritarian Regimes Exert Substantial Pressure On Independent Media. Because Public Interest Is Most Easily Aroused By Dramatic Events And By Celebrities, Media Feeding Frenzies Are Common

People Like Leaders Who Look Like They Are Dominant, Optimistic, Friendly To Their Friends, And Quick On The Trigger When It Comes To Enemies. They Like Boldness And Despise The Appearance Of Timidity And Protracted Doubt.

When People Believe A Conclusion Is True, They Are Also Very Likely To Believe Arguments That Appear To Support It, Even When These Arguments Are Unsound.

The Illusion Of Skill Is Not Only An Individual Aberration; It Is Deeply Ingrained In The Culture Of The [investment Management] Industry.

We Can't Live In A State Of Perpetual Doubt, So We Make Up The Best Story Possible And We Live As If The Story Were True.