The 1960s Was Probably The First Time In History That Young People Were Recognized As A Big Group Of Consumers And As A Commercial Proposition For Madison Avenue. Advertising Played A Major Role In Creating The Ethos Of That Era - The Idea That, "here It Is, And You Can Have It Now." I Know That Many Kids Thought That The Ethos Of The 1960s Was Due To Their Own Peculiar Virtues, But, In Fact, It Had A Lot To Do With The Realities Of The Marketplace And Commerce.

-Doris Lessing

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The 1960s Was Probably The First Time

Doris Lessing

The 1960s Was Probably The First Time In History That Young People Were Recognized As A Big Group Of Consumers And As A Commercial Proposition For Madison Avenue. Advertising Played A Major Role In Creating The Ethos Of That Era - The Idea That, "here It Is, And You Can Have It Now." I Know That Many Kids Thought That The Ethos Of The 1960s Was Due To Their Own Peculiar Virtues, But, In Fact, It Had A Lot To Do With The Realities Of The Marketplace And Commerce.

Topic

Kids

Reality

People

I Am Sure Everyone Has Had The Experience Of Reading A Book And Finding It Vibrating With Aliveness, With Colour And Immediacy. And Then, Perhaps Some Weeks Later, Reading It Again And Finding It Flat And Empty. Well, The Book Hasn't Changed: You Have.

Book

Reading

Week