The Gods Look In Pleasure On Penitent

The Culture Industry Perpetually Cheats Its Consumers Of What It Perpetually Promises. The Promissory Note Which, With Its Plots And Staging, It Draws On Pleasure Is Endlessly Prolonged; The Promise, Which Is Actually All The Spectacle Consists Of, Is Illusory: All It Actually Confirms Is That The Real Point Will Never Be Reached, That The Diner Must Be Satisfied With The Menu.

Indeed, Happiness Is Nothing Other Than Being Encompassed, An After-image Of The Original Shelter Within The Mother. But For This Reason No One Who Is Happy Can Know That He Is So. To See Happiness, He Would Have To Pass Out Of It: To Be As If Already Born. He Who Says He Is Happy Lies, And In Invoking Happiness, Sins Against It. He Alone Keeps Faith Who Says: I Was Happy.

Tact Is The Discrimination Of Differences. It Consists In Conscious Deviations.

When All Actions Are Mathematically Calculated, They Also Take On A Stupid Quality.

If Philosophy Is Still Necessary, It Is So Only In The Way It Has Been From Time Immemorial: As Critique, As Resistance To The Expanding Heteronomy, Even If Only As Thought's Powerless Attempt To Remain Its Own Master And To Convict Of Untruth, By Their Own Criteria, Both A Fabricated Mythology And A Conniving, Resigned Acquiescence.