The Goal Of Life Is Not To

Average Companies Give Their People Something To Work On. The Most Innovative Organizations Give Their People Something To Work Toward.

If You Hire People Just Because They Can Do A Job, They'll Work For Your Money, But If They Believe What You Believe, They'll Work For You With Blood And Sweat And Tears.

There's Only One Of Me. With You Using The Why In The Center Of Your Work Helps Me.

Leaders Don’t Complain About What’s Not Working. Leaders Celebrate What Is Working And Work To Amplify It.

Trust Is Maintained When Values And Beliefs Are Actively Managed. If Companies Do Not Actively Work To Keep Clarity, Discipline And Consistency In Balance, Then Trust Starts To Break Down.