The Future Of Marketing Is Leadership

If You Think Your Organization Needs A Bigger Marketing Budget, Maybe You Just Need To Be Less Average Instead.

In A Crowded Marketplace, Fitting In Is A Failure. In A Busy Marketplace, Not Standing Out Is The Same As Being Invisible.

You're Competing Against People In A State Of Flow, People Who Are Truly Committed, People Who Care Deeply About The Outcome.

Desire Can't Be Sated, Because If It Is, The Longing Disappears And Then We've Failed, Because Desire Is The State We Seek.

You Have To Pay The Price To Be In The Right Place At The Right Time Often Enough That People Tend To See You As The Regular Kind.