The Danger Of The Web Is That

That's Why There's Lots And Lots Of Kinds Of Hot Sauces, And Not So Many Kinds Of Mustard. Not Because It's Hard To Make Interesting Mustard - You Could Make Interesting Mustard - But People Don't, Because No One's Obsessed With It, And Thus No One Tells Their Friends.

Too Often, We Don't Give People The Opportunity To Fill In The Blanks.

Perfect Can't Possibly Be The Goal, We're Left With Generous, Important And Human Instead.

Do You Believe In What You Do? Every Day? It Turns Out That Belief Happens To Be A Brilliant Strategy.

One Way To Sell A Consumer Something In The Future Is Simply To Get His Or Her Permission In Advance.