The Current Moguls Understand That True Media Power Lies Not In Firing Up Our Outrage, As Hearst Did, But In Befuddling It Or Tranquilizing It With New Toys. The Idea Is To Render Us Passive So That They Can Exercise Their Power To Sell Us A Bunch Of Stuff We Mostly Don't Need And Mostly Don't Want.
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The Current Moguls Understand That True Media
Richard Schickel
The Current Moguls Understand That True Media Power Lies Not In Firing Up Our Outrage, As Hearst Did, But In Befuddling It Or Tranquilizing It With New Toys. The Idea Is To Render Us Passive So That They Can Exercise Their Power To Sell Us A Bunch Of Stuff We Mostly Don't Need And Mostly Don't Want.
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