That Which Is Cannot Be True.

Self-determination, The Autonomy Of The Individual, Asserts Itself In The Right To Race His Automobile, To Handle His Power Tools, To Buy A Gun, To Communicate To Mass Audiences His Opinion, No Matter How Ignorant, How Aggressive, It May Be.

The Strains And Stresses Suffered By The Individual In Society Are Grounded In The Normal Functioning Of That Society (and Of The Individual!) Rather Than In Its Disturbances And Diseases.

All Liberation Depends On The Consciousness Of Servitude, And The Emergence Of This Consciousness Is Always Hampered By The Predominance Of Needs And Satisfactions Which, To A Great Extent, Have Become The Individual's Own.

The Means Of Communication, The Irresistible Output Of The Entertainment And Information Industry Carry With Them Prescribed Attitudes And Habits, Certain Intellectual And Emotional Reactions Which Bind The Consumers To The Producers And, Through The Latter To The Whole Social System. The Products Indoctrinate And Manipulate; They Promote A False Consciousness Which Is Immune Against Its Falsehood...thus Emerges A Pattern Of One-dimensional Thought And Behavior.

Free Election Of Masters Does Not Abolish The Masters Or The Slaves.