Technology Is Not About Tools, It Deals

More Business Decisions Occur Over Lunch And Dinner Than At Any Other Time, Yet No Mba Courses Are Given On The Subject.

Quality In A Product Or Service Is Not What The Supplier Puts In. It Is What The Customer Gets Out And Is Willing To Pay For. A Product Is Not Quality Because It Is Hard To Make And Costs A Lot Of Money, As Manufacturers Typically Believe. This Is Incompetence. Customers Pay Only For What Is Of Use To Them And Gives Them Value. Nothing Else Constitutes Quality.

The Most Important Work Of The Executive Is To Identify The Changes That Have Already Happened. The Important Thing . . . Is To Exploit The Changes That Have Already Occurred And To Use Them As Opportunities.

Ideas Are Cheap And Abundant; What Is Of Value Is The Effective Placement Of Those Ideas Into Situations That Develop Into Action.

There Is No Perfect Strategic Decision. One Always Has To Pay A Price. One Always Has To Balance Conflicting Objectives, Conflicting Opinions, And Conflicting Priorities. The Best Strategic Decision Is Only An Approximation - And A Risk.